Use links to sources, in red

MyData DUALbook


“In 2018, no issue is more important than user privacy

–or the lack of it.

In other words, we live in a commercial surveillance state”.                     Fast Company, 13.9.2018 



We, spread THE aim of IoT: Privacy.

DUALbooks push the Envelope:  “THE Safe Internet” .


And you - user, push its “button”: MyData.


  • Book-as-a-message
  • Book-as-Red Envelope (Chinese gift giving habit. But we do it GDPR-conform) =

            = massive spreading digitalisation in societies, by combination of mobile & tradition

      -  THE Envelope-as-IHAN-carrier (Human Data Exchange Standard: SITRA, Finland)

      (e.g.: safe e-elections tool: Double Envelope; #DUALbooks’ tool: OWNed envelope)

      - Book cover’s OWN sticker-as-Interface, on-demand

      - DUAL Things-for-Human senses: @ + tactile&image

      - SMART codes-for Human senses: readable, fun/game

      - EdgeAI: we keep MyData safe / at book’s cover.  

Control is more than ownership: OWN sticker > than code.

Keeping-IT-simple: show OWN code (for access, quick payment, secure interaction).                           




Let me see

Who likes coffee,

And who likes tea!"


(Gamified low latency & low energy ledger in high-uncertainty)





From Imaginghub.

Safe digital services should be enabled by state regulations & users habits/benefits, as safe sex or safe driving: 

- at first: activate the precautions against harm - like safety belt in car and anti-virus-sex pills (preservatives are another form of physical barrier)
- and only then start the endeavor.

Our - - (offline - thus non-hackable) safety barrier is physical: #DUALbook's sticker as interface&filter for abuse-free internet access & interaction.
For safe & data-abuse-free MyData internet access one can use e.g. VPN and the F-Secure solution SENSE, as well as hundreds of other secure (?) & cool :-) methods and tools.
Diversity of offerings and data breaches/misuse scandals confuse a non-techie user: how to choose the best for him & easy-to-use solution, for all possible scenarios - mobile gadgets, public desktops, Wi-Fi...

We leverage traditional & emotional behaviors - like in China mobile messengers boosted (to 100+ times more than in US+EU) usage of mobile payments by digitizing hundreds-years-old cash gifts in RED ENVELOPES.

But - contrary to China - we enable mass distribution of behavioral tool for GAFAs-(& Big Brother-)free interactions: based at keeping interaction data at consumer's private cloud / EdgeAI, tokenizing user data, Decentralized IDs.

Our behavioral tool works in2gestures, looks like 'crossing-oneself' / blessing the other, i.e.  "to make the sign of the cross in front of something as a sign of Christian reverence or to invoke divine protection". But we propose 'divine-crossing' of a book's cover: opening book's SMART sticker to a web-camera/gadget; in future: via Li-Fi,

- thus invoking 'divine' protection before switching-on own or a public gadget.

The vertical top-down gesture (of a 'blessing' cross) opens a SMART envelope (i.e. - book's SMART dust jacket) - by pulling its integrated silk thread, that tears-off the perforation of the longer side of envelope (at initial access to the SMART book). And then the horizontal gesture positions book's dust jacket (SMART detachable sticker) so, that its SMART 2D-code (UpCode) is exposed to line of sight of a web camera/gadget.

Also SMART PAPER books dust jackets replace PLASTIC lamination of books by libraries, saving our oceans from micro-plastic eaten by fish/people. 

Unique is the ability of UpCode system to update algorithms of digital/mobile interactions - based at (book's / library registered) user's EdgeAI (cloud) profile and context (of a book & of environment, where the initial transaction takes place). So, user's gadgets start working according to CONTROLLED by USER (MyData) algorithms (via UpCode remote servers or offline). Thus avoiding surveillance, hacking, GAFAs data abuse: seamlessly.

Our solution lies in mass distribution of this seamless 'crossing-oneself' behavior - via public library books and also via SMART 2D-codes of mass paper messages (B2C & G2C letters in SMART envelopes, mass products' packaging): benefits-born habits.
This distribution leverages ubiquity of paper books (& saving costs of books - by SMARTPAPER distribution) and updating by SMART PAPER encoding of existing proprietary 2D-codes (Data Matrix) systems of official documents and mass products.

E.g. Finland: 600 mln. p.A. B2C & G2C letters; several billions 2d-coded mass products packages; from 2019 all EU pharma packages are obligatory 2D-coded.




Extracts from case study #DUALbooks of Part II: Social Innovation.

See below (02/06/2018) Part I (Digital Technology for Social Innovation) of the Case Study #DUALbooks.


Part II. Social Innovation.


Social Innovation of #DUALbooks: life improvement by engagement to deep reading, self-aiming attention to learning; from top-down-manipulated to bottom-up-created, healthy life contexts. Have fun!


Beneficiaries of paradigm shift from ‘abusing attention’/from ‘paper vs. e-media’ - to #DUALbook: publishers, drifting from GAFA-dominated online ads - to Edge AI / user-created contents of DLA.

 Diffusion actors: libraries, research org's. 


Part III. Sustainability. Sustainability assessment tool: CASI-F.

Thesis in full is under development.


Extracts from case study #DUALbooks of Part I: Technology.

Technology visionaries, such as Elon Musk from Tesla Motors, Bill Gates from Microsoft and Apple co-founder Steve Wozniak, are warning that super-intelligence is a serious danger for humanity, possibly even more dangerous than nuclear weapons. Me too, as Open Knowledge FIN, MyData activist.

#DUALbooks develop a model, similar to “New Internet”, to expand interactions’ infrastructure: from ubiquity and haptic comfort of paper books - by adding digital access from user-owned (IoT-like) SMART 2D-codes at #DUALbooks. Thank seamlessly 2D-encoded decentralized IDentities of the book’s patron (of public library user), i.e. via world-approved UpCode™ technology: MyData benefits are granted to user/ added to code’s primary feature - via link from user-owned 2D-code. E.g.: for e-book's Vital AccessibilityPlatforms obey society, cut-off user-hated web ads.

The technology of #DUALbooks is compilation of best practice & cutting-edge tech, EU-approved:

-          Books on-demand printing: e.g. at Rotomail, Milan since 2010, in Finland since 2017

-          Digital printing & book production at ‘last mile’/near user: ‘Espresso Book Machine

-          Books flexible covers production: light & robust double-layered-paper for dust jackets

-          SMART envelopes: opened by pulling thread straps, integrated into envelope form

-          2D-coding of printed pages, for (1) machine-readable tasks (also QR instead of DM) and (2) naked-eye / visuals

-          Including VoicEye (2D-codes) for audio-books, making up-to A3 size printed pages speak

-          UpCode™ Tags Management, MobileAccess&Interaction™, also as part of TagItSmart!

-          Pressure Seal technology of™ forms, by supplier to 3M of Post-It notes

-          MyData paradigm for user-centricity of personal data usage: controlled by data subject

-          Copyright‘s own-use-copy exemption & Marrakesh Treaty for Visually Impaired Persons

-          Digitizing technologies, CC licensing / Open Access best practices, like ‘Tent scanning

-          Open Knowledge Int’l & Open Knowledge Finland expertise for people-centric data usage


#DUALbooks facilitate new business model, STOLIC-LUX: POS/library-agnostic books consumption

-          enriching UX of book readers: paper books deliver audio, video, Augmented & own Media, digital learning actions / DLA

-          raising accessibility and availability of book: like Google Books, but open ideology /OAccess

See also: Li-Fi, Sense, videos (in Finnish) in #DUALbooks-as-a-Service presentation; Innovations Diffusion#DUALbooks acronym: 

Digitizing for Universal Accessibility of Learning’s best practices (e.g. Funzi)


Why should #DUALbooks / MyData beat Facebook & Google & AdTech?

1. Because of the small letter "s" in the title: it means decentralized solutionsMyData principles vs centralized (Facebook) data breaches 'single points of failure'
2. Because rapidly developing technologies allow Big Data processing to the benefit of each person, accessible from personal book's ONE-copy-as-a-Service
3. Because we are humans - so human-centric, haptic interactions (via a PAPER book) will prevail over purely digital, one-way distribution of evil control over people
4. Because development of law in EU - should empower human-centricity (via OWN book) vs enterprises-controlled services, top-down built for monopolization of power
   = producing incentives to abuse human rights
5. Because interoperability issues can be resolved on mass scale only via human-centric approach, i.e. controlled by persons, to control governments and platforms: via #DUALbooks.
Paul-Olivier Dehaye tells about Facebook opinion on exemption from GDPR,
Helsinki, OKFI MyData workshop 'GDPR for citizen', 26.05.2018,
watch at 22:40 of video 


Why could this innovation start delivering benefits?

1. Because it reflects systematic design of successfully built solutions
2. Because it disseminates several success stories' solutions, combined
3. Because it's based at more than 10 Personas' paying needs
4. Because it is multi-services-platform: win-win-win-win
5. Because it's counter-logical, that 3D-printing principles are not for books content yet:
     - printing on-demand, i.e. in one copy - for own use, is EU human right /Copyright
     - decentralized production at the 'last mile'
     - every book exists as digital file, royalties to copyright owners are paid in1click/print,
so 'one-copy-production' is adding 3rd Dimension / digital IDentity = #DUALbook




Why Smart books / OE!books?

Watch 10 seconds answer 
 at 18:00 of this video:
"for your convenience"

- to incentivise book readers into SMART behavior: 1click INTERACTIVE access to services = taylor-cut benefits 
- leveraging MyData & Open data: own choices in hyper-connected world
- own personality development / mobile learning from DIGITALLY enhanced paper
- making own voice heard by businesses and authorities
- to make volunteering and NGO's societal activities - more attractive and influential 
- beneficial both for consumers and for organisations
What is #DUALbook / OE!book?
B2B2C service: omnichannel EVENLY distribution.
At 'last mile': near consumer's chosen place.
Via paper book's SMART sticker.

How OE!Things work?

- you click at SMART code
- the OE!Thing shows YOUR unique options at screen of your gadget
Example: #DUALbook / OE!book.

Just go to your public library's website or app to "Reserve a book"
- choose Option
  Reserve this book "as my OWN book" (soon).
And a paper book will come in SMART envelope to you = YOURS in minutes:
- you can add content,
- augment YOUR video,
- you can listen to paper book as audio book,
return the book or keep it without additional payment - thus saving library costs of book's handling;
- no publisher or authority can prevent you from sharing the book PHYSICALLY, as YOUR copy.
You may also eco-friendly (soon):
- share a PHYSICAL book in1click: a courier picks up your book from your place,
  without you: in the SMART envelope, securely attached outside your (office) door
   - and will deliver it to the person whom you share YOUR book
- or recycle your book if you just wish to part from it: "tired of old books collecting dust at home?"
  Sharing returns to your library account the book's eco-deposit 1...2 €
#DUALbook / OE!book is
Printed on-demand. For YOU only. In one copy
(Finnish law allows up to 4 copies, for your family members)
And free of charge! (Eco-deposit may apply: 1...2 €)
- we implement the new model of consuming books: STOre+LIbrary+CLub+new eXperiences=STOLIC-LUX.
While you are in EU
GDPR & Copyright Act (Art.12) enable YOUR (DIDpersonal choices for OE!Things actions,
invisible if you wish it.
- No ads. No hidden hooks.
 Future is nowOrwell's Big Brother must die.

Œ!books in short:

- we print (also invisibly)

  YOUR Service Access Points 

  in TOpRIght corner/TORI of #DUALbooks,

  for secure 1click-access to services



GDPR for citizens: mission is possible

How to measure the practical impact for a B2C service provider                           

- of making user's feedback from a service, that is 'more user-centric': omni-channel
- maybe by evaluating in € the demand for omnichannel, of a concrete citizen?
GDPR's 'nightmare letters'/like Subject Access Requests (SAR), leverage service users' digital rights,
granted by this new EU personal data regulation. Starting soon: on 25.5.2018.

Practical example below & in last paragraph of this blog dd. 03/05/2018: 'S-group data via consumer-centric omnichannel'.
By way of 'clicking' to a (user-centric, see slide 6) Service Interaction Access Point / SMART 2D-code (slides 2,5)
- at first: from TOpRIght corner of SMARTbooks' sticker
- and then: after replacing a sticker - from any new place of consumer's comfort (like at photo above), for future usage,
- enriching thus consumer behaviour: by optically (via optical, printed 2D-codes & gadget or Li-Fi) interacting with digital world: 
- consumer may
radically securely & simply (slide 6)
switch on&off, while retaining own control of access data (MyData paradigm)
- to&from hyperconnected world (slide 5), thus prevailing - among others - 'Big Brother' and 'Data Abuse' issues,
- e.g. send & receive messages 'in2clicks', that could reduce services ads costs, in average by 100 € per year per person*: 
- punishing so the 'over-costly' (vs via enabled omnichannel) services, using this consumer's personal data:
- e.g. max. 3 €/year/service, if a certain consumer 'consumes' over-priced by 150€/year ads of 50 such services'
- that would cost to a certain service provider a share of user's "suffering", in inverse ratio to amount of 'over-costly' services*. More about B2B & B2G customer journey: see article.
This formal 'nightmare' message to YOUR personal data processor
- and approx. 100 € per year per person*
- might be obtained 'in1click' from a public library's unique patron's SMART sticker (photo)
Book_spine_sticker_speaks_to_library_card_sticker.jpg smart_sticker_inside_dust_jacket.jpg 
- giving practical leverage of user's 'personal data processing consent/PDPC' bargaining opportunity per GDPR,
- would e.g. Facebook in 2018 risk loosing a 19,2 € (in year's 2017) ads revenue from a user
by neglecting his/her SAR (Subject Access Request) or any other GDPR-conform inquiries to his/her personal data processors?
Vs obtaining consumer's PDPC for e.g. 3,5 €**? 
Everyone speaks now about Facebook scandal: personal data abuse for political purposes. But printed media influence & DEVIL is MUCH bigger:
Media ads budgets shares, Finland, 2016: ads in newspapers (Lehdet, see at right hemisphere at photo)
take 40% (470 M € / Posti=277 M ) of 1,17 Billion €. Facebook & other net ads = 28%
Direct Mail (paper letters) plus addressed letters = 652 M  (slide 20). EU markets are 100 times bigger than Finland!




This GDPR-related omnichannel example helps to calculate individual's power to changes/ to improving his/her life quality;
is one of many usage cases for
B2B2C service - omnichannel EVENLY distribution:
- helps B2C & G2C organizations
  to improve bottom line profiles (net incomes, customer satisfaction, lifes quality etc.)
  by ubiquitous distribution of visual Consumer Points of Access (CPA) to services: SMART 2D-codes,
  so that consumer receives from clicking at CPA omnichannel - the benefits,
  uniquely tailor-cut to consumer habits and interests,
  while keeping user control of his/her personal data / MyData paradigm.
- OE!books /#DUALbooks is the only media,
  that helps book readers
  to connect from paper to user & context - related DIGITAL services,
  so that user's omni-channels to services
  work seamlessly, ubiquitously
- and with unique benefits, SECURELY tailor-cut to user habits and interests.
*This approximate evaluation depends on bargaining power of a citizen (e.g. class action enforces it),
  and on provider's benefits from processing of a certain user's personal data ,
- and this benefits' costs is possible to calculate from statistical data in any country,
- e.g. in Finland: calculated from costs of ads, sent by paper media (budget shares at photo above),
  to be substituted by e-media (like for public services; like bitkasten in Germany for Hybrid Mail)
- in exchange for granting the PDPC by consumer - to service provider
- so that service provider (thanks to 100-remuneration for PDPC) improves communication/feedback channel, with measurable impact.
Example: S-ryhmä/S-group, the Finland biggest supermarkets chain. EVALUATION.
GDPR 'impact' per consumer = obtaining customer consent for personal data processing;
Cost for S-group = 5 SAR letters' postage costs/year (0,65€ Posti tariff) = max. 3,25 € + 'over-costliness penalty' (x 2) = 6,5 €
(includes costs of 4 SAR plus 1 answer / letters, if sent via S-bank branch in paper form).
Cost of 'solution' for = 3 €**; income = 0,25€/consumer/year.
** 2€ fixed costs plus 1€ processing costs/per customer's MyData ID/per year.


N.B. to blog dd. 29/04/2018:

- communication channels are built FOR SERVICE PROVIDERS, NOT FOR CONSUMER:
- there is NO secure FOR CONSUMER e-way of messaging between a person and service
- paper letter EU-wide is the only one practical & SECURE tool for C2B and C2C - AUTHENTIC & legally binding - communication
- electronic signature methods are too complex and impractical for average person, C2B; and eIDAS still is waiting for EU-widespreading
- that's why the below blog offers human-centricity disruption of C2B, C2G messaging
- and STEP 4 should be prescribed for B2C & G2C answers to SAR: data via UpCode MAI,

  due to evenly distribution of UpCode via Œ!books.


GDPR for citizens: mission impossible?

The devil is in the detail: bias of top-down built services produces wrong info-logistics

Practicality: paper books may digitally empower humans over communication biases - into hyperconnected world. workshop / MOOC confirmed, that "to make citizens more aware of their digital rights, initially focusing on explaining GDPR (General Data Protection Regulation) and MyData"
- is not a trivial task, and education is not enough: we must find practical tools for citizens to enjoy these rights (photo).
Services were traditionally built so that consumers would consume more, i.e. not for that consumers live more happily, even without certain legacy and data-wallets-democracy abusing services. Facebook shows a flaw-by-flaw trics for personal data 'GDPR-adjustment': settings design labyrinth pushes consumer to 'intuitively' chosen consent. Chosen by bias :-( Can we 'fix-Facebook'-like trics?
Challenge: how to make the 'digital rights' tools ubiquitous and easily accessible, simple/intuitive: for consumer enrichment, not for service providers' only?
How can a citizen practically require and securely obtain the GDPR-guaranteed info/services/rights, like e.g. 'right-to-be-forgotten' - in1click? 

See full text of this Article.
This article is a shortened description of solution


#DUALbooks-as-a-Service for consumer-centric interaction with services, leveraging GDPR.

This article is a draft for the Finnish magazine Tietoasiantuntija;

draft for author's future master thesis "Disruptive business models for social innovations".

Author: Vladimir Kuparinen, CEO of Smart Paper, Espoo

Author is a Finnish entrepreneur,
since 2001 integrating info-logistics solutions,
implementing EU technologies
for production of mass printed products with personal data processing.
Main suppliers / partners/ EU markets solutions providers: 3M, Hunkeler AG, Welltec, UpCode
Case stories
For Ukrainian, Estonian (Russian language) readers:
- about Smart Paper projects in Russian
- Russian and English articles: 201620152013
   Russian language (Ukraine) articles: 20152014
   Russian language magazines articles: 2012 (TV)20092007

Scanning ID's code (photo below/video) to access a service, that demands strong electronic identification.
Example: Argentina.




See my pitch (at video from 1:13:30 to 1:20) DUALbooks_The ShortCut School of startups_25.3.2018




Why? How?
(see also presentation of Business Model prototype below, dd. 02/02/2018)

We sell Smart Paper forms, that is a mass-disseminating solution to reinvent books and B2C/G2C communication
- for libraries and publishers: to cut costs & add value; for readers: to add experiences & fun, save time &
- for businesses: cut costs; reiterate services into more consumer-centric, based at MyData, shareable
- for societies: protect our seas, replacing plastic by SMART paper = eliminating hazardous garbage
- for city and gov't: drop taxes vs brain-wash to "more secure" surveillance state; facilitate Open Data
Copyright © 2017
GDPR: data portability right
(CC BY 4.0) 2017
Copyright © 2017

A story about Story-telling. 
And the lessons I learned.

Yesterday I told the story-of-my-idea to a person, who connects businesses
- to scale to Korean market of high-tech, like to top management of LG & Samsung.
I had 30 minutes for my presentation.
I did it, during 32 min, including some Q&A. Then I told: thank you, this was my story.
Lesson #1. You need some luck - and luck comes if you've worked for it (during last 5 years, actually).
But the Korean lady told:
- our next meeting is cancelled, so we may have some more time for your story. If you wish.
- Please tell me WHAT ARE YOU TRYING TO SELL? (!!!) 
This question showed to me that my story-telling was a disaster :-( 
Lesson #2. Don't be sure that you are understood, before you arouse sincere interest to your story.
I answered: I can't yet sell anything to LG or Samsung, I just wish you to deliver them my free advice :-).
And then - I will be able not to SELL to them, but to BUY from them:
- smartphones, which would understand me / tokenized (anonymous) MyData, which would bring me PERSONAL benefits from every interaction with the world around me.
And then maybe YOU'd help them (LG, Samsung) to sell hundreds of millions of BETTER smartphones.
Lesson #3. Don't try to sell - try to engage him/her in your story: show your values. Could there be commons?
- It's interesting, the nice Korean lady told.
And I received 1,5 hours more, for BETTER explanation of my business idea...
And the nice Finnish lady (technology expert, also participant of this meeting in #IHF) helped us to taste local 'food-of-the-day': Runeberg's cakes :-) and coffee: it added informality charm to our discussion of technology influence to consumer behaviour.
- Because I wish to enhance behaviour by my technology...
After telling this story to the highly professional Korean expert yesterday,
- today I have read some comment in Facebook of my colleague
  to a story about tourist's pattern behaviour: putting photos of same panoramas to Instagram.
And her remark inspired me to comment my idea in its future, that I didn't dare to tell to the Korean expert:
- that CREATING THE 'pattern behaviour' for smartphone users' when they explore OWN world around
- has value 10 M € - as an idea only,
- and growing to 100 M €, if we manage to develop our SmartUp idea of #DUALbooks into business.
Lesson #4: re-iterate your business idea, discuss it again and again with experts & prospects/users, 
pivot it & re-DESIGN: then prototype the BEST solution.
And then - discuss & test it with your prospective collaboration partners. And pivot again :-)
And now my question: should I propose this evaluation of my idea (10 M €) for Korean 'big shots' at this rare chance of 'pitching-for-the-top'?
Spoiler: 'ideas cost nothing - but implementation'.
This blog is designed as a tool for my 'discussion-with-myself' of my business ideas, 
- and this (futuristic) idea has a brand name ScanTORI™: see slide below (TORI in Finnish means "marketplace"). Can we protect us from orwellish, consumer-friendly, interconnected surveillance state?
For comments and discussion: please use our CONTACTS.
You may say - I'm a dreamer; what's your idea about? :-)
John Lennon sang it:  
Imagine: no possessions,
I wonder if you can;
No need for greed or hunger -
A brotherhood of man.

Imagine all the people
sharing all the world...

You may say I'm a dreamer,
but I'm not the only one.
I hope some day you'll join us -
And the world will live as one.



Learning SmartUp methodology (Stanford) at Master Programme in Entrepreneurship:


structured Instant Business plan,


elevator pitch



What would you comment on my business idea: home deliveries of library bestsellers by cyclists,
printed on-demand via mobile app:
- to cut long queues
- to save 1/4 of library manual costs = e.g. n.250 K EUR p.A. in Vantaa libraries?
For visually or otherwise impaired persons such book+delivery would be free and copyright-conform,
- for others = 3+1 EUR
- for library SMART readers: 1 EUR only.
We, Smart Paper, can organize on-demand printing of bestsellers at self-costs (medium = 3 EUR / book),
- it would be quicker (one day) and cheaper: to receive such social-shared books (4 EUR)
- vs. from library per post (5,2 EUR and 2...5 days),
- and vs. buying books from bookshops (20...70 EUR): intermediaries-free, copyright-conform


Meet world's first AIRbooks:

Artificial Intelligency / Augmented Reality SmartBookSociety℠, Finland 
(not yet available, concept to be offered to Vantaa-Helsinki AIRport and/or prospective partners).

AIR-delivered - in AIRports, via AIR PUB: your Personal, Universally accessible Book's club partner.
AIRbooks personalized content is printed in Espresso Book Machine mode: while an air passenger drinks a cup of coffee in AIR PUB, purchases smth. in AIRport's Tax Free Shop, stays in a line at AIRplane departure.
The SMART :-) passenger receives his AIRbooks FOR FREE (Library: 20% of original book content),
- for PERSONAL USE ONLY, near the departure gate, hard copy & ebook;
i.e. AIRbooks doesn't harm copyright of e.g. bestseller's content.  
Monetization ~2 EUR: paid access to hard copy=100% content, via user smartphone/ free app UpCode
Why we are different: SMART PAPER /  SmartBookSociety℠ technology allows AIRbooks:
- to enhance the original author's content by UNIQUE reader's content = Œcontent,
  based at THE reader's preferences, history, his/her social media photos/videos and stories etc.
- to exchange the original books into ACCESSIBLE formats for VIP (Visually Impaired Persons),
  based at VoicEye, DAISY, other accessibility technologies: via 2D-codes printed/stickers at pages/cover.
(c) SMART PAPER, 2017


My FB-comment (in Russian, see also below* in English) to Ukrainian reader's post, to solve some issues of e-books (and of paper books):

"А как вам вот такое решение проблем и электронной и бумажной книги: DUAL Book = два-изделия-в-одном?

Бумажная основа инновации: книжка-листалка (flip-book) с односторонней поверхностью (как бы "петля Мёбиуса" :-). Такая книга объёмом 7 листов формата А4 (в Финляндии такой вес подпадает под минимальный почтовый тариф, до 50 гр.) рассылается бесплатно - и может содержать "предварительный просмотр-завлекаловку (несколько глав книги)" для последующей покупки книги "в1клик" смартфоном/планшетом на штрих-код DUAL книги.

Формат flip-book удобен для распространения на POS: туристических, в самолётах, аэропортах, даёт быстрый э-доступ и к POS-материалам. Что снижает цену "оригинальной книги":
- её можно отпечатать on-demand ЗА МИНУТЫ в местной библиотеке,
- её доставка на дом в 5 раз дешевле, чем при заказе через Amazon, пример: "Рейс" С.Лойко может быть доставлен до дома в Финляндии (и в Украине - если будет интерес) за 1,5 евро (доставка с Амазона = 8 $).

Одновременно книга содержит личный код читателя к электронному содержанию книги,

- и ПЛЮС: дополнительные видео- и аудио-материалы по книге (например, text-to-speech для слабовидящих)."

*"This solves some issues of e-books and of paper books: DUAL Book = 'two-products-in-one'.

Paper-based 'flip-book', 7 sheets A4 for minimal postage costs (Finland: up to 50 gr.) may be delivered to home for free, includes several chapters of the book 'to hook interest of reader' - and enables to order to home the 'original' book 'in1click' at flip-book's code.

Ordered 'in1click' the original book may be on-demand-printed IN MINUTES in YOUR local library.

On-demand printing reduces costs for author/publisher AND for readers: e.g. home delivery in Finland of the DUAL Book-bestseller "Flight", S. Loiko (448 pages, soft cover) = 1,5 EUR, vs Amazon's 8 $.

SMART PAPER form-factor enables pre-sale at POS: at tourist places, in-flight, in aeroports etc.
Own-book-CLUB-code leverages augmented content: videos, audios, text-to-speech."

(c) SMART PAPER, 2017


Welcome to #SmartBookSocietyFinland:
The journey of a thousand miles begins with one step. Lao Tzu

SMART PAPER helps people to make this first step with fun:
from comfort of paper - into hyperconnected world,
from habits of reading letters and books - into digital behaviour.

(c) SMART PAPER, 2017


Smart Paper DUAL book idea:

from Facebook and other personal data aggregators (Google, MS...): own cloud O2O access

(c) SMART PAPER, 2017


E-invoicing best practices and issues (re. VAT Directive 2010/45/EU*):

Germany (2014):

2.82 billion invoices are issued per year by businesses to businesses; 29 billion invoices-to customers.
Despite the simplification of electronic invoicing the competent ministry expects that a relevant number of businesses will not use e-invoicing for different reasons (e.g. internal processes).
It estimates that about 8 billion invoices (25%) will be issued and kept in paper form also in the future.
Transfer of 24 B invoices in electronic form will save 17,4 eurocents / invoice, only:
4.137 billion €/24 B invoices.
*Paper invoices and electronic invoices should be treated equally and the administrative burden on paper invoicing should not increase: page 2, par. (8)

Legal assessment of the public (and hence private businesses') need in SMART PAPER

Legal assessment of the public (and hence private businesses') duty,

as THE source of need in SMART PAPER in EU: 
- duty of state:
  equality in transactions / interaction between public (and private) service providers vs citizen /    
  service user, 
  = duty to provide access to service information in consumer-centric form, at reasonable cost,
- deteriorating quality of MANDATORY e-SINGLE service / service info = facts show deprived access,
  due to one-sided / provider-centric decision as 'Nordic model' of access LEGISLATURE = 
  via centralized website only (e.g.
   - Denmark: triple costs of 'next-day-delivered' paper letter = 27 Kr vs 8 Kr
   - Sweden&Denmark: 'standard' PostNord (8 Kr) double letter delivery time = three...five days
   - Finland: cut-to-half access / three days per week letters delivery RIGHT for Posti
     instead / vs 5 or 6 days per week for magazines/newspapers delivery. 
SP offers letter delivery 5 or 6 days/week, at decreased costs, same- or next-day; digital & paper = DUAL**
Right of choice of form / right to seamless access to both forms (digital & paper), IS provided to citizen by LAW*.
 SMART PAPER wishes to offer service based at public duty, not at narrow-sighted burocrats'
 presumption 'ditalization means paper-less' (contrary to real facts: Xerox Slides 3,4).
 And costs of SMART PAPER service (decentralized printing of G2C, B2C letters) = 0,4 EUR
vs 1,9 EUR fees of Finnish telecoms (Elisa won court case vs KKV), > 100 M EUR Finns' losses since 2013.
*European law valid since 01.01.2013
 (sivut 2,6): 
"Paper invoices and electronic invoices should be treated equally and the administrative burden on paper invoicing should not increase".
‘Article 232':
"The use of an electronic invoice shall be subject to acceptance by the recipient"
(not 'digital only' as per 'Nordic' LEGISLATURE /, with paper letter as Exemption only)
** see both pictures below, my blog dd. 11/30/2016:  

   1) Deutsche Post slide at eIDAS-2016: prevailing of HYBRID LETTERS (dual, as Smart Paper offers)
   2) eBilling world expert&promoter accepts (page 20) that COMBINATION of e- & PAPER is THE clue
   3) low usage of centralized PUBLIC access in Germany during 7 years,
     vs 'Nordic'/SMALL lands, illusion of MASS usage of MANDATORY single=digital-only access.
(c) SMART PAPER, 2017      


 what3words, a Unique Identifier Code

By combining what3words with Ethereum KYC (blockchain approach: sending mail with a Unique Identifier Code to a physical address of a country inhabitant /a tourist, IDP, disabled person),

SMART PAPER stickers inside mass B2C letters provide new paradigm of access to digital services: anonymous, MiData and conform to eIDAS & PSD2, using best EU practices. E.g. conform to for access to public services, to SuisseID (eCH IAM) for uniform identity access to public and private services.

Because SMART PAPER makes messages (electronic mail, paper letters) non-hackable, thanks to our 'dual documents' non-postal delivery platform. It combines email with 'back-up' offline message with mobile-ID sticker: you make transactions (access to e-services, mobile payments PSD2 conform) 'in1gesture' - by showing your 2D-coded sticker /or your smartphone screen - to any internet connected camera - in any country.

Even if no mobile connection and no internet available; use what3words as your ID or as password and use UpCode to access electronic services, also offline.

Via hundreds of millions utility bills and mass B2C letters (SMART PAPER), billions of mass products' sensor stickers (TagItSmart), in Finland from 2017. Then in EU, India (as supplement to Aadhaar) ...

(c) SMART PAPER, 2017


How to access digital services anonymously 

How to access digital services personally but anonymously: use SMART PAPER! (Concept below).

You wish to watch premiere of the film but you've got flu and must stay at home?

- rent a VR set from local library (Espoo, Finland: Iso Omenan...)

- or go to library and watch there any film at rented PC with a screen filter, protecting from watching

 content by visual hacker.

How to obtain permission to watch with respect to IPR of the film (make affordable payment), to print out a rare e-textbook to read inside library?

- order your personal SMART PAPER access code from our website - it arrives in seconds to your e-mail

- change password (see previous blog above) before first use, you may also use VPN to avoid cookies

- to be sure that no virus/malicious software comes from MitM attack - wait for hard copy confirmation,

  it is obtainable from your nearest SMART POS, also at your next home utility bill

- newest technology of printing at your wrist allows to carry unhackable own SMART code - SMART PAPER STICKER - from your utility bill or from nearest SMART POS

- even in 'Naked approach' IoT environments.

(c) SMART PAPER, 2016


SMART PAPER at Slideshare

1. Slideshare, pitch at SLUSH.

 I am Vladimir Kuparinen, СEO of start-up SMART PAPER, Espoo, Finland.

We softly-push people from paper documents to digital/omni-channel,

we offer B2B service ‘production + distribution of consumer-centric B2C, G2C SMART documents’:

-          it’s paper AND digital = not EITHER paper OR DIGITAL

-          brings engagement to digitalization: fun, benefits, saves messaging costs & adds VAS. For ‘housewives’. Trial country: Finland (pre-trial Russia done in 2007-2012), target: EU.

It’s so called Hybrid Letters/HL = ’two-products-in-one’: less costly and more ‘green’ than ‘singular’ messages. Scientists proved that delivery of ‘purely digital’ electronic bill is more harmful to nature & COSTS to society = of 15 paper invoices. eIDAS-2015: HL, paper will make 50% of messaging (rest is e-letters), see graph below left

2. At ULTRAHACK we discussed a collaboration model with Service Views: its ‘one stop shop’ to public  services model, if applied to telecoms’ bills (opt-in HL) = - 24M...120M € B/C costs p.A.;

-          and telecoms could benefit from HL ‘Uberized’ delivery #sharedeconomy = up-sell traffic to locals:

‘Uber’-delivery by local people = 20 cents eco-cashback, paid in form of DOUBLED air-time/DCB

-          HL cut 10% of all costs of messages in society (produced by telecoms: e-billing report-2016 Bilentis)

We offer to enhance B2C, G2C INTERaction, in addition to Finnish gov’t plan/ centralized Views to services: its OBLIGATION model is used by max. 80% of citizen for G2C (in EU: from less 10%: Germany De-Mail/E-PostbriefFinnish NetPosti; to Denmark eBoks/eDem), much less attractive for B2C postal letters (a number of quality failures arose on the mail side).

3. SMART PAPER docs are one-sheet mailers printed at ‘last mile’.

Investment/leasing costs for HL technology/ SMART, DECENTRALIZED printing for whole Finland:

- 2 M € (150 SMART printers); trial for market’s 10%: SMART printers in 15 public libraries, Espoo

4. HL are approved as best postal innovation-2016 in Germany (DRUPA award: bit-kasten GmbH)

-          used since 2012 by Swiss Post, success stories in UK, France, Germany, Denmark, Sweden:

5. SMART PAPER exchanges envelopes by mailer forms that allow to print letters decentralized, LOCALLY = without ca. 100 km each letter travelling to&from postal sorting; it saves 20…80% of postage costs (150 M € p. A., we already achieved: Rus. Post had to cut 80% of tariffs there for 1 B mailer letters/bills)

-          one-sheet mailers instead of envelopes: used in all developed countries, except of Finland. 

6. No spam: paper /physical carrier’s auth. factor UpCode at HL prevents MitM attacks: less costs, more security of important digital messages, blocking viruses / spam e-mails, non-authorized paper ads.

7. And the ‘third-product-in-one’: Magic Sticker (integrated in SMART PAPER forms):

- for cost-effective ‘Naked Approach’ © to IoT, quick & more secure mobile payments (DCB builds secure, anonymous ID); third parties digital services cross-sell (UpCode Mobile Access & Interaction™)

 -‘uberization’ of letters delivery, by local people instead of postmen: see at SMART PAPER website

Questions? Deutsche_Post_eIDAS_Hybrid_Letters_slide.jpge-billing_21016_report_Bilentis_total_invoice_mgmt_slide_paper__data_formats.jpg

 (c) SMART PAPER, 2016



 DUAL documents

We at suggest more secure (via additional/ PHYSICAL/SmartPaper authentication factor) DUAL documents, that combine paper&digital (competition / or addition to Finnish state services NetPosti,

-          in order to softly-push consumers to digital communication/mobile interaction

- to ‘turn communication from head to feet’: from business-centric to customer-centric.

It might leverage #sharedeconomy (‘piggybaggy’ /Uberized delivery of B2C letters by locals) and #circulareconomy (3D-printed from paper home appliances - for ‘bonus points’ when SMART/mobile shredding of docs), MyData, Real Time Economy etc.: to name a few pro’s of SmartPaper dual (Œ) documents.

Quick and the resource-effective way to acquire millions of households to electronic interaction via mobile gadgets / then Naked Approach – could be:

-          some PPP would start to order bills from telecoms in e-form (encrypted pdf to what3words e-mail address’, with UpCode for 100% track&trace - in place of postal 2D-code, with - see Swiss Post / DB dual docs), and then deliver these bills to ‘paper-adherent’ customers by Hybrid Mail (Hybrid Letters are printed near receiver vs ‘centralized printing’ by Posti/PostNord).

-          It means that customers would receive ‘two-products-in-one’ (and even three-in-one, if TagItSmart added, but without NFC = SmartPaper tags: to fight IoT vulnerability),

-          and for the price e.g. 0,4 EUR instead of e.g. 1,9 EUR for an ‘Elisa's’ over-charged paper bill

-          Elisa’s fees for paper bills violate the EU Directive and human right to choice of information:

"Paper invoices and electronic invoices should be treated equally and the administrative burden on paper invoicing should not increase".

-          Posti price is 0,5…1,1 EUR for corporate customer.

How to establish such PPP / Public-Private partnership

-          if you consider PPP communication channel relevant vs a.m. ‘state’ channels

-          in Germany at least 4 competing channels co-exist;

-          Russia, China, Tadzhikistan are building a 'single channel' for citizen (like Finland, if no competition to ‘state’ channel of access to/from administrative services)

-          Nordea announced a ‘mobile’ authentication instead of less DDoS vulnerable (imho) ‘pankkitunnus kortti’ / paper authentication factor.

Now we have agreed about trials with two (starting new business of paper letters delivery) competitors of Posti,

- and we research an option to deliver dual docs independently from these (costly) partners – via PPP.

(c) SMART PAPER, 2016